Monday, 15 June 2015

The power of storytelling





































The power of storytelling

Stories spark emotions.

Narrative, the power of story, is important in that it tells us who we are, our beginnings, and how we can make the world a better place. Through the power of empathy, we can walk in someone else's shoes, and see things through their eyes.
 We have an intuitive, emotional side as well as a deliberate, rational side to our character. Too often we only try and connect with people on a rational level, but people may understand what you want them to do but if they aren’t emotionally engaged they will find it hard. Storytelling gives people a way of inspiring others in a way that appeals to every aspect of our character.

People use stories to make sense of things. Everyone has a story in their head about what their work means for them. This story is the result of thousands of interactions and experiences and it becomes the 'lens' through which we interpret the world around us. Leaders with a shared strategic narrative can engage people in the wider context of the journey the business is on, giving people a framework to understand changes and action required. A story has a core message, but can be interpreted in different ways, depending on the lens through which it's being heard.

People learn from stories. Stories are a great way of learning from others, and can help shape cultures within business. Stories give people the space to discover the implicit meaning of what’s being said, enabling them to learn, discover and own what they need to do for themselves. Storytelling is a great tool for leaders seeking new behaviours in their teams. Sharing emotive stories of best practice inspires individuals and teams, helps them learn more quickly and helps organisations to become more agile.



Alison Clarke is the Author of Sisterhood and her book delves into fantasy and how teamwork make the difference. Lethal combination. It is a pleasure to introduce her book on our blog.
The Sisterhood, is about how one person can make a difference. How people are part of a chain, and that through teamwork, working together, wonderful things can happen. Oppie, and her best friend, Aurie, a dragon, come across forces of darkness, an evil that is sweeping the land. But together, they find that through connecting with others, there is hope among the sea of darkness. This novel is filled with girl power, Greek, Celtic, and Ghanaian mythology. If you would like to join this fantastical odyssey, check out the links below.







The Sisterhood is an adventure that melds different types of mythology within its own unique world to create an interesting atmosphere and fast paced storyline. I especially liked the use of religion and well known well known fables such as King Arthur and Camelot. A terrific beginning.
 journey in this odyssey. A tale filled with Celtic, Greek, and Ghanaian mythology, The Sisterhood will delight all audiences. Kids, ten and up, as well as adults will be entranced with the story of Oppie and Aurie. Oppie is the daughter of a sorceress, and Aurie, her best friend, is a dragon. In the first book of this trilogy, they go on a journey to save the universe. Alison Clarke's passion for the Arthurian tales, as well as medieval literature like Chaucer, also fuels her writing. Her first degree is in Sociology with a double minor in French and English.